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After the onset of the COVID-19 pandemi

  After the onset of the COVID-19 pandemi c, the federal government poured trillions of dollars into the economy while it was harder for people to go out and spend money. Meanwhile, cryptocurrencies and related assets ballooned. Coincidence? A new study says no. Infusions of money in a local area from the Paycheck Protection Program (PPP) in a given week were associated with more Google searches in that area for crypto-related words. Likewise, at the national level, PPP disbursements in a given week were associated with higher crypto trading volume and the creation of more crypto wallets. Bertomeu, J. et al., “Uncle Sam’s Stimulus and Crypto Boom,” Washington University in St. Louis (January 2023). Build back better Economics professors at the University of Chicago note that productivity in the construction business “has been unusually awful for 50 years.” From 1970 to 2020, labor productivity in the manufacturing sector increased nine-fold, but in construction the value added per...
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The Value Of Personalised Print In Direct Marketing

 The Value Of Personalised Print In Direct Marketing   Computers The value of personalisation in marketing has been demonstrated many times. Study after study shows that consumers respond more readily to communications that are tailored to their situation, needs and desires than to blanket 'one size fits all' advertising. Depending on the vertical sector, personalised campaigns can outperform static ones by a factor of up to 10. While email and other digital channels of communication have been seen as the easiest and cheapest to personalise, print retains a number of advantages: it can convey quality, has permanence, reaches all demographics and cuts through the digital clutter. The problem with print - until recent years - has been that it could not support complex personalisation beyond simple overprinting of text such as name and address, because of the cost structure of offset litho and other analogue print technologies, which excel at producing multiple identical copies o...
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